“Maintain the name you build. It is easier to make a good brand than to maintain a good brand already made. Winning a trophy is not as difficult as defending it.”
Just like a guitar, your brand's website will need maintenance...
Keeping your website up-to-date
No matter how much you have invested in your website development, it will quickly begin to lose money if you don’t maintain it. Don’t lose conversions with a broken or vulnerable site.