Music Business Development

Production is the technical aspect of your project, and you need to grow to be a master of it.

The shortest path to improve your production quality is specialization which will happen naturally if your niche is narrow enough. The better you become at delivering your services or products, the more profitable your project will be.

By profitable, I mean that your project will be spending less money on production costs because you’ll be able to optimize them as much as possible thanks to all the practice you or your team are getting.

That’s why I mentioned before that selling outside your niche usually ends up in loses. When you focus on your primary activity, you practice how to serve your audience better while reducing your costs and that put you one step closer to success.

Mastering your craft

You’ve probably read about the Apprentice Model at some point.

Apprentice, Journeyman, and Master are the terms medieval craftsmen guilds used to refer to the different stages in a craftsman learning cycle.

What’s fascinates me the most about those pre-industrial craftsmen is that they approached the repetitive process behind their work as an art-form.

There can be deep spiritually and life-changing experiences behind even the most repetitive tasks when you do them with the right volition.

It’s only by repetition and purposeful improvements that you’ll achieve this level of perfection. That’s why I always recommend our service provider clients like composers, teachers or performers to try out productizing their services.

“Being busy does not always mean real work. The object of all work is production or accomplishment and to either of these ends there must be forethought, system, planning, intelligence, and honest purpose, as well as perspiration. Seeming to do is not doing.” ― Thomas A. Edison

Action Steps

1. Are you delivering on time and with consistent quality? Are you having issues with sending proposals that never get answered? Your services vary too much, and you end up stressed? If the answer to those questions is yes, you need to productize your services ASAP.

2. Do you know how much time and money your production process takes? If not start logging the time every task you do for a client demands you. These are calculations you need to make for music project to be profitable.

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4. Do you have questions about improving your services or suggestions to improve the guide? Please leave a comment below.

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About Ivan Duch

Iván is a long-time musician and entrepreneur. Nowadays he merges his knowledge of attraction techniques, marketing and his passion for music to craft impactful online presences for the music industry.

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