When I was a teen, I spent years investigating Eastern spirituality and philosophy: Buddhism, Taoism, Confucianism, Samurais, you name it.

As I grew older, I experienced with Vipassana meditation retreats and other practices which I believe have profoundly influenced my work for good.

How can it help your project?

I firmly believe that your business is going to be a projection of your personality. If you’re addicted to stress your work culture will be significantly affected by it. You’re probably going to always be on the run, solving urgent issues, and having the firm belief that the universe is against you somehow. Businesses can’t escape their owners.

So the only way for a business to prosper is to have managers concerned with improving themselves.

In other ways, your mind and your health are some of your business most valuable assets. You should take good care of them.

Enters Meditation

There are many meditation techniques, but most include the following principles…

Focus on the present

Being present is the most significant principle of meditation I believe. According to oriental philosophy most people aren’t awake. They are daydreaming about the past or the future, and very few focus on the task in front of them. Focusing on the present has many benefits for a CEO wasting too much time on multi-tasking, for example. The present helps us to keep things more straightforward. , Of course, you always need some planning (future) and some reliable stats (past) in business, but when it comes to executing tasks, you better be in the present, entirely focused on it.

Simple techniques like focusing on your breathing can help you a lot with this.

One huge benefit of focusing is reducing the working hours to the essential. Don’t be surprised if you achieve in 3 hours what you used to accomplish in 8.

Cultivate equanimity

It’s the skill to give all things the appropriate consideration, be it pain or pleasure. Many people focus too much on pain or pleasure. Both are part of the equation, and the more you focus on one of them, the more unbalanced you’ll be as a person.

Cultivating equanimity will help you maintain things in perspective during those bad spells every business go through and will also help with not getting overconfident when things go very well. Always focus on the basics of your business.

Calm your mind

Equanimity and being present will cultivate a calmer mind. A calm mind will help you a lot in your decision-making process. For example: Not running after the first urgent labeled thing that crosses your path, something many of us do from time to time. When you can get some perspective on yourself and your day to day business operations you’ll be able to become a way better entrepreneur.

Some of its benefits

Here are some of the benefits of meditating regularly…

Less absenteeism

A healthier mind will affect your body, that’s a given. Stressed employees and managers are more prone to get injured, ill or quit.

Gets rid of the unnecessary stress

Meditation brings peace, and a balanced and peaceful work environment helps everyone in it. Once things are calm, you might even want to consider firing some of your more troublesome clients.

Maximize performance

When Google invested in meditation to incorporate it into its culture, they had some benefits in mind. Meditation helps maximize employee performance. As I mentioned before, focus and relaxation increase performance, most athletes and artists know that as a fact.

Increases creativity

A calm mind state helps relate better to people and feel less pressured. Both will significantly boost creativity by improving teamwork and brainstorming processes.

Less Ego driven decisions


The most you relate your self-image to your results, the worse it will go for you. Being too attached to your business performance is probably going to affect it negatively. Imagine yourself walking into every meeting with a client as if your life depended on it vs. knowing the essentials of your life won’t be affected no matter how much money is involved in the deal. Now guess which attitude is going to give you better chances. Equanimity principle at practice. Another positive outcome is that the less you let your ego drive your decisions the most objective you’ll become. To be able to accept some of your past choices might not have been good business ideas is hard but very good for your company.

Better decisions that help everyone

Compassion and empathy are essential parts of meditation. Imagine that compassion getting deeply rooted into your firm’s culture. It will affect your relationship with your staff, clients and ultimately improve your company.


Considering meditation as part of your daily routine or going one step further and including it in your business’ work schedule as Google did, will have significant benefits. I suggest you give it a try. You might end up making the world a better place in the process.

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About Ivan Rodriguez Duch

Iván merges his knowledge of attraction techniques, design, music and project manager to create impactful digital experiences.