The facts

  • 47% of visitors expect a web page to load in 2 seconds or less.
  • 40% of visitors will leave a website that takes longer than 3 seconds to load.
  • Google is increasingly using page load speed as a measure in search rankings.
  • 79% of shoppers who are dissatisfied with website performance are less likely to buy from the same site again.
  • A 1 second delay (or 3 seconds of waiting) decrease customer satisfaction by about 16%.

Google and other Search Engines are very involved in helping improve load times on the web. That’s why you not only are affecting your visitors when your page is slower than a turtle, you’re also affecting your SEO.

Kissmetrics Infographic

Infographic about loading time

Source: KISSmetrics

How to improve your load times

  • Your server might be the last thing to attempt fixing (as it can be the more expensive) but a good server appropriate to your website needs is a must. We personally use Digital Ocean for our own servers.
  • Use caching whenever you can. Some CMS like WordPress offer plugins for this purpose.
  • Optimize your images as much as possible. Make sure to use SVGs when possible and compress images all you can. Make sure you’re taking Retina screens and higher resolutions into consideration, though.
  • Minimize javascript and CSS.
  • Use content delivery networks where possible to deliver common libraries like jQuery.
  • Defer javascript where possible – this means putting it at the end of the page, so it does not block the rendering of the page.
  • Install Google PageSpeed on your web server. That’s Google way of helping you improve your UX and SEO.
  • Reduce the size of your HTML pages, clean up your site and remove unwanted elements.

Final words

Pingdom and Google PageSpeed Insights are two great tools for checking on how to improve your overall load speed.

Also, be sure to wear your goggles, things are about to get faster…

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About Ivan Rodriguez Duch

Iván merges his knowledge of attraction techniques, design, music and project manager to create impactful digital experiences.