We all hear the term user experience, or UX, thrown around a lot in web design communities. Is it more important than aesthetics if you want to have a high traffic website with lots of returning visitors? There’s no question that UX is important, but exactly how much is not always agreed upon.

In all honesty, the user experience should be your primary focus when designing or ordering a website. The easier it is for visitors to navigate a website, the higher the chances that they will keep following your brand.

This article will show you just how easy it is to create a smooth user experience for your website by following a few simple rules. We’ll also tell you how to properly update your site after differentiating between what you want and what the user needs.

Basics of UX

The first thing you should know is that website design is not always about putting the user’s needs first. It is up to the owner of the business to decide if the customer comes first or not. Based on that decision a designer can move forward with the creative process.

What are the most basic elements of user interface design? Everything that falls under input controls, navigational components, and informational components. These are the basic elements of the website which the users interact with.

Website Structure

When deciding on a website structure, you don’t want to wing it. Most of the time, having a simple layout with clear indicators for different sections or products is better than a cluttered site. The reasoning behind this is quite simple.

The user experience depends a lot on how easy the navigation is. The more a user has to search for information, the less likely he is to keep using the website. A good web development agency employs professionals that know how to code a responsive website that is simple to use, yet perfectly represents the client’s business.

Another important aspect of user experience is how you choose to provide access to important information pages. Visitors should always be one click away from accessing your contact page, FAQ page, support page, and a search engine. This is a tried-and-true method of enhancing the navigation of a website that is used by all major online retailers, streaming services, and any other business you can think of.

If you think that high-traffic websites achieve their numbers by search engine optimization and impressive graphics, you’re behind on your research. People stick to their favorite websites because they know exactly where to look for information or products. They know where everything is located, the response time is quick, and they find on them all the features needed for navigation.

Mobile Responsiveness

Too many startups fail to realize the importance of having a mobile responsive website. Being mobile friendly in this day and age is just not enough if you want to stay ahead of the competition. This is where web developers really get to earn their money.

A large percent of the population is online from the moment they wake up until they go to bed. However, not everyone is browsing on their laptops these days. If you want to have the baddest website in your niche, make sure everything runs just as smoothly for a smartphone user as it does for a PC user.

Sometimes you might have to sacrifice some features to have a fast-loading site for mobile devices. If that’s the case, only let go of the features that don’t hinder the browsing experience.

Managing Those Ads

Users that don’t run into ads on every piece of text and every click are more likely to stick around and read about your product, brand, or services. But you make money off ads so how can you have both? With optimal user experience design, you can have a website that still displays your precious ads but in a way that doesn’t interfere with the browsing experience.

There are plenty of user interface designs which can make subtle suggestions to site visitors towards specific products you want to sell. To achieve a good balance between marketing and not forcing people into making decisions, you need a good web development team.

User Input

Last but not least, if you want a successful website you must understand that just launching it is not enough. Maintenance and periodic updates may be necessary to maintain a pleasurable user experience. How do you do that? It’s quite simple actually.

Know your audience! Provide a way for users to give feedback on your website. You can do this with comment boxes, surveys, polls, etc. If you do value your visitors and potential customers then you don’t want to presume to know what’s best for them.

Updating your website and fixing issues discovered by the people that actually browse it is a great way to maintain a UX-focused online business. Optimizing the search engine, adding specific products, providing additional brand information, these are all web design aspects that tie directly to the user experience.

Of course, improving on the responsiveness of certain features is not enough. Once you act, make sure to notify your audience that you took their comments into consideration before making any changes. People like to know their opinion matters and they are more likely to keep making suggestions.


The best websites are always improving. Great user interface designs are not set in stone as they have to adapt to the users’ current needs. Updating the content is not nearly enough anymore to maintain your regular customers.

Having a great user interface and layout is not hard. It’s just a matter of whether you want to offer that to your clients. The actual methods that provide smooth user experience are easy to introduce into the website’s design. If having millions of views, brand supporters, and buyers is your primary online goal, then you can start by designing a great UX that satisfies their needs and criteria.

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About Maite Barberis

Maite is 2nomads's creative director and advertising expert. In her free time she loves to travel, promote veganism and spend time with her family.