The inner workings of your project are its soul, but you could say that what lives in the mind of those who come in contact with your business is the brand. What your audience perceive is never the totality, only an impression. In other words, the brand is the body to your project’s soul.

Branding in business

The brand is what people see and feel when interacting with your project. Your copywriting, your website, your invoices, your services, the way you treat people, the way the people in your project treat each other, all of that and more build your brand, every day and every hour.

However, all these elements that give shape to your project, when correctly played, communicate a strong and unique identity and message, they communicate the soul of your project the way you conceived it. The soul won’t attract everyone, and that’s all right because it will attract the right people, your ideal clients.

I’m sure you’re getting it by now, your brand is the core of your marketing. Without a unique brand, marketing activities like promotion and selling will always perform very poorly.

Your brand uniqueness

As I mentioned, your brand will mature in time, but you need to nurture it the right way for that to happen. One of the most critical elements of an effective brand is delivering an excellent service to your clients and being consistent in the process. Again, your brand is everything you do in your company.

A good brand attracts the right kind of clients and customers. Moreover, all of them get in contact with all of the aspects of your business directly or indirectly. You think your team won’t notice financial issues within your company? You think that won’t affect the way you communicate to potential clients?

So what’s the best advice I can give you? Being good at what you do. Focusing on a niche or a particular need will be the faster and safest path to achieve that. When you are good, clients spread the world, that’s the best kind of marketing there is. That’s a brand doing the heavy lifting for you.

That’s the main ingredient to have a unique branding in business. Finding what you’re good at and becoming even better by optimizing everything you do for that specific ideal client. From the way you speak to them (marketing) to the way, you deliver your services.

A fantastic tool for promoting and giving shape to your brand is your online presence, and it’s a core element of our services, so let’s focus on it.

Action Steps

  1. Based on your business model and vision write down how you would like the world to perceive your brand. Do you want it to communicate formality? Boldness? Or you want to come across as a funny and relaxed brand? Take a look at your industry. You’ll notice how other businesses communicate to the world.
  2. If you have enough budget, go out there and hire someone to start helping you and guiding you through the branding process. If you visited our website, you’ve probably seen our Brandit™ plans. This specific service is designed to cover your brand development by working on the elements we discovered and worked on during our Roadmapping session. This can include your website, logo, business cards, copywriting and more. Alternatively, make sure you read more about website design, branding, logo design and get down to it.

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About Ivan Rodriguez Duch

Iván merges his knowledge of attraction techniques, design, music and project manager to create impactful digital experiences.