A business blog for entrepreneurs

Discovering what makes your project relevant is a soul-searching journey. Very similar to a coming of age process. You’ll need to help your project find its own identity, mission, and voice.

By: Ivan Duch

Music Entrepreneurs Guide to Building a Proper Offer Ladder

Sales

Purchasing a product or hiring a service involves trust and a little bit of faith. Trust in gaining the value your marketing and salespeople are promising.

By: Ivan Duch

How to Productize Your Music Services

Digital Marketing

If your music project is about offering services like music classes, composition, production or live performances you need to consider productizing the way you deliver them.

By: Ivan Duch

Discovering What Makes Your Brand Unique

Branding

What your audience perceive is never the totality, only an impression. In other words, the brand is the body to your project's soul.

By: Ivan Duch

Closing The Deal: Attraction vs Selling

Content Marketing

When your marketing and brand do a good job of attracting your ideal audience, selling feels like and administrative process.

By: Ivan Duch

Are You a Music Entrepreneur?

Business Development

To achieve success in the music industry you'll need to understand the basics of music entrepreneurship.

By: Ivan Duch

The Five Chords Of Your Music Project

Business Management

All these areas are intertwined to bring your music project to life. They’re the five chords of your song; if one of these areas fail, your project will suffer and you with it.

By: Patrick Appleby

Don’t Hit a Bum Note: The Best Ways to Sell Your Music Online

Sales

The internet's reach and the easy availability of streaming, testing, and eventually purchasing music have really opened up possibilities to musicians in every stage of their development.

By: Patrick Appleby

Marketing for Musicians: The Tools No Good Band Should Be Without

Digital Marketing

In every industry, marketing is needed to promote a great product. When you're in the music biz, this is even more relevant.

By: Patrick Appleby

The Importance of Custom Email for a Band or Musician

Content Marketing

Out with the old and in with the new. It's time to make your custom email a representative and logical next step in the branding of your band or yourself as a musician.

By: Patrick Appleby

How To Sell Your Music With a Website That Works

Sales | Web Design

The idea of marketing oneself as a musician can be an overwhelming thought considering the competition out there, the technical considerations that you might not be familiar with, and the difficulty involved.

By: Patrick Appleby

Essential Marketing Tips For Artists

Digital Marketing

Okay, we get it. The chances are that if you're an artist then you never intended to spend a fair chunk of your time writing up marketing plans, setting achievable targets, and ensuring you understand – before you set out – how you'll measure those targets.

By: Patrick Appleby

Music Entrepreneur's Guide to Attraction Marketing

Digital Marketing

As more people than ever take to the skies and seek new views from foreign lands, travel marketing follows suit. Travel and tourism is one of the top money-making industries on the planet and accordingly is also one of the most competitive.

By: Patrick Appleby

The Essential Steps In Every Successful Marketing Campaign

Digital Marketing

Constructing a successful marketing campaign is not easy. If it were, every Fred, Bob, and Terence would be masterful marketing managers; they aren't.

By: Patrick Appleby

SEO Myths: What They Are And Why To Ignore Them

SEO

With millions of talking heads from across the globe chiming in with their personal insight into the best ways to carry out SEO and for what reason, there is bound to be confusion and there is bound to be misunderstanding

By: Patrick Appleby

Paid Advertising: How Can It Benefit Your Business?

Digital Marketing

Certainly, there are many modes of paid advertising in our internet age, but no two modes of advertising are equal.

By: Patrick Appleby

Why Mobile Responsive Websites Are Key

Digital Marketing | Web Design

Reality is that mobile technology is an unstoppable force, currently accounting for 52.64 percent of the global web traffic despite its relatively recent introduction.

By: Patrick Appleby

The 80/20 Rule: Blogging for business growth

Digital Marketing | Blogging

How often do you sit in at your desk as the sun begins to set, straining over your blog, for only a handful of people to see it? Well, the 80/20 rule is here to help put a stop to wasting time.

By: Patrick Appleby

What does a digital marketing agency actually do?

Digital Marketing

The simple fact is that digital marketing agencies and the work that they do may not be obvious to all.

By: Patrick Appleby

Mistakes to avoid when building a website

Web Design

The website is the face of your business. It's the representation of what your business can offer to potential clients when they first discover it.

By: Ivan Duch

How to Make Your Website Sell

Sales

How do you stand out from your competitors? Basically, every time a visitor ends up on your website, you have little time to convince them that whatever service you're offering is somehow better than the services offered by other individuals and companies.

By: Maites Barberis

The Importance of User Experience in Web Design

Web Design

In all honesty, the user experience should be your primary focus when designing or ordering a website. The easier it is for visitors to navigate a website, the higher the chances that they will keep following your brand.

By: Maites Barberis

Quality Assurance during Web Development

Web Development

How, and when, can you be sure that the site is ready for the launching stage? How do you know that all features are working as expected, and nothing will go wrong when the moment of truth comes?

By: Ivan Duch

Scrum for Web Development

Web Development

Scrum is like a set of rules. It's a particular implementation of the Agile philosophy. Basically, if Agile were a type of diet, Scrum would be one of the recipes that you can make to follow that diet.

By: Maites Barberis

How Important Is Web Design?

Web Design

As more companies expand their online presence, it becomes easy to separate the experienced salesman from the amateur. There’s more to a website than fancy graphics, creating an outline, and adding links.

By: Ivan Duch

The Importance of On-Site SEO

Digital Marketing | SEO

Generating traffic to your website or online business can be a tricky thing to manage, especially with all the competition today and considering how easy it is for everyone to build their own website.

By: Patrick Appleby

Finding Ideas and Writing Top-Notch Blogs for your Business

Content Creation

So your business has a shiny new website, with brilliant white pages as clean, crisp and pure as the driven snow. What now?

By: Patrick Appleby

Free Places to Promote Your Website

Digital Marketing

Most must make do with free forms of advertising wherever they can find it. So how to go about promoting your website for free? Well, there are a number of ways, and we’ll discuss a handful right here.

By: Patrick Appleby

The Importance of Copywriting to Websites

Content Creation

Online business is built around and from written language. Despite our multi-platform, multimedia digital age, no other medium of communication has the same power to persuade...

By: Ivan Duch

How Meditation Can Improve Your Business

Business Management

Considering meditation a part of your daily routine or going one step further and including it in your company's work schedule as Google did, will have significant benefits.

By: Ivan Duch

What's The Fuzz About The 80/20 Rule?

Business Management

It applies to all activities in general and it's an interesting way of analyzing which of our actions are really worth doing.

By: Ivan Duch

7 Ways To Increase Your Contact Form Conversions

Digital Marketing | Sales

No matter how many visitors you attract to your website, if your contact forms are poorly designed, you won't be getting any leads...

By: Ivan Duch

Don't Lose Money To A Slow Website

Web Development | Content Marketing

You might not only be affecting your visitors when your page is slower than a turtle, you're also affecting your SEO. Are you sure you're not losing money because of a slow website? Let's find out...

By: Ivan Duch

Why You Should Create Your Web Specs Before Hiring a Web Designer

Web Design | Business Management

Before you even think of hiring 2nomads, it's a great idea to start by defining why you should own a website and to what purpose. Here are some guidelines to create your web design specification template.

By: Andrea Guglielmi

Safe Landing - 10 Tips For Your Landing Page

Content Marketing | Web Design

Simply put, a landing page, is a specific page created for a specific marketing campaign, to which the public is referred to achieve a specific goal...

By: Ivan Duch

Why Your Business Needs a Blog in Today's Market

Blogging | Content Marketing

Blogs sell. Creating content sells. The reason is simple and very organic. Blogs offer you the possibility to help your customers before ever asking for their money...

By: Ivan Duch

How to Build Your Online Presence

Content Marketing

Businesses need to rethink the way they think about marketing and sales if they want to survive in the online world...

By: Ivan Duch

Great Tools for Managing Remote Teams

Business Management

Even though 2nomads is based in Buenos Aires, many of our team members are spread around the world and it's definitely a great way to work...

Music Production Image for Pros and Cons of a Home Studio

By: Santiago Linietsky

Pros and Cons of a Home Studio

Music Production

For those who don't know, a home studio is a home based recording studio. Usually way cheaper than professional studios and quite easy to build for anyone with music production knowledge...

Music Production Image for Similarities Between Musicians and Developers

By: Ivan Duch

Similarities Between Musicians and Developers

Web Development

As you might have noticed by now, there's a fair amount of musicians in our team. Paradoxically enough many of them work as developers as well, including me...

Wordpress Image for Pros and Cons of Wordpress for Small Businesses

By: Ivan Duch

Pros and Cons of Wordpress for Small Businesses

Web Design | Web Development | Digital Marketing

Wordpress is undoubtedly one of the most recommended CMS (Control Management System) and it's no surprise considering 17% of all of internet websites are running because of it...

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