Carefuly written for music entrepreneurs.
Sharing our experience and knowledge to make the journey more meaningful to all of us.
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By: Ivan Rodriguez DuchMusic Entrepreneur's Guide to Attraction Marketing
You need to generate trust before trying to sell, real trust based on real facts. Paid advertising without a big brand behind won't give you that.
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By: Ivan Rodriguez DuchSelf Assessment for Music Entrepreneurs
A very practical post meant to give you a simple method to assess all of those areas of your music project.
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By: Ivan Rodriguez Duch
Music Entrepreneurs’ Guide to Niching Down
For your music project purposes, niching down means to focus on a small but well-defined segment of the market.
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By: Ivan Rodriguez DuchWhy Having a Vision Can Help You Succeed in The Music Industry
Discovering what makes your project relevant is a soul-searching journey. Very similar to a coming of age process. You’ll need to help your project find its own identity, mission, and voice.
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By: Ivan Rodriguez DuchHow to Productize Your Music Services
If your music project is about offering services like music classes, composition, production or live performances you need to consider productizing the way you deliver them.
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By: Ivan Rodriguez Duch
Closing The Deal: Attraction vs Selling
When your marketing and brand do a good job of attracting your ideal audience, selling feels like and administrative process.
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By: Ivan Rodriguez Duch
Are You a Music Entrepreneur?
To achieve success in the music industry you'll need to understand the basics of music entrepreneurship.
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By: Ivan Rodriguez Duch
The Five Chords Of Your Music Project
All these areas are intertwined to bring your music project to life. They’re the five chords of your song; if one of these areas fail, your project will suffer and you with it.
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By: Patrick ApplebyMarketing for Musicians: The Tools No Good Band Should Be Without
In every industry, marketing is needed to promote a great product. When you're in the music biz, this is even more relevant.
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By: Patrick ApplebyThe Importance of Custom Email for a Band or Musician
Out with the old and in with the new. It's time to make your custom email a representative and logical next step in the branding of your band or yourself as a musician.
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By: Patrick ApplebyHow To Sell Your Music With a Website That Works
The idea of marketing oneself as a musician can be an overwhelming thought considering the competition out there, the technical considerations that you might not be familiar with, and the difficulty involved.
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By: Patrick Appleby
Essential Marketing Tips For Artists
Okay, we get it. The chances are that if you're an artist then you never intended to spend a fair chunk of your time writing up marketing plans, setting achievable targets, and ensuring you understand – before you set out – how you'll measure those targets.
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By: Patrick Appleby
The Essential Steps In Every Successful Marketing Campaign
Constructing a successful marketing campaign is not easy. If it were, every Fred, Bob, and Terence would be masterful marketing managers; they aren't.
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By: Patrick ApplebySEO Myths: What They Are And Why To Ignore Them
With millions of talking heads from across the globe chiming in with their personal insight into the best ways to carry out SEO and for what reason, there is bound to be confusion and there is bound to be misunderstanding
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By: Patrick Appleby
Paid Advertising: How Can It Benefit Your Business?
Certainly, there are many modes of paid advertising in our internet age, but no two modes of advertising are equal.
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By: Patrick Appleby
Why Mobile Responsive Websites Are Key
Reality is that mobile technology is an unstoppable force, currently accounting for 52.64 percent of the global web traffic despite its relatively recent introduction.
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By: Patrick ApplebyThe 80/20 Rule: Blogging for business growth
How often do you sit in at your desk as the sun begins to set, straining over your blog, for only a handful of people to see it? Well, the 80/20 rule is here to help put a stop to wasting time.
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By: Patrick Appleby
What does a digital marketing agency actually do?
The simple fact is that digital marketing agencies and the work that they do may not be obvious to all.
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By: Patrick Appleby
Mistakes to avoid when building a website
The website is the face of your business. It's the representation of what your business can offer to potential clients when they first discover it.
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By: Ivan Rodriguez DuchHow to Make Your Website Sell
How do you stand out from your competitors? Basically, every time a visitor ends up on your website, you have little time to convince them that whatever service you're offering is somehow better than the services offered by other individuals and companies.
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By: Maites BarberisThe Importance of User Experience in Web Design
Web Design | UXIn all honesty, the user experience should be your primary focus when designing or ordering a website. The easier it is for visitors to navigate a website, the higher the chances that they will keep following your brand.
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By: Maites BarberisQuality Assurance during Web Development
How, and when, can you be sure that the site is ready for the launching stage? How do you know that all features are working as expected, and nothing will go wrong when the moment of truth comes?
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By: Ivan Rodriguez Duch
Scrum for Web Development
Scrum is like a set of rules. It's a particular implementation of the Agile philosophy. Basically, if Agile were a type of diet, Scrum would be one of the recipes that you can make to follow that diet.
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By: Maites Barberis
How Important Is Web Design?
As more companies expand their online presence, it becomes easy to separate the experienced salesman from the amateur. There’s more to a website than fancy graphics, creating an outline, and adding links.
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By: Ivan Rodriguez Duch
The Importance of On-Site SEO
Generating traffic to your website or online business can be a tricky thing to manage, especially with all the competition today and considering how easy it is for everyone to build their own website.
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By: Patrick ApplebyFinding Ideas and Writing Top-Notch Blogs for your Business
So your business has a shiny new website, with brilliant white pages as clean, crisp and pure as the driven snow. What now?
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By: Patrick Appleby
Free Places to Promote Your Website
Most must make do with free forms of advertising wherever they can find it. So how to go about promoting your website for free? Well, there are a number of ways, and we’ll discuss a handful right here.
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By: Patrick Appleby
The Importance of Copywriting to Websites
Online business is built around and from written language. Despite our multi-platform, multimedia digital age, no other medium of communication has the same power to persuade...
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By: Ivan Rodriguez DuchHow Meditation Can Improve Your Business
Considering meditation a part of your daily routine or going one step further and including it in your company's work schedule as Google did, will have significant benefits.
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By: Ivan Rodriguez Duch
What's The Fuzz About The 80/20 Rule?
It applies to all activities in general and it's an interesting way of analyzing which of our actions are really worth doing.
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By: Ivan Rodriguez Duch
7 Ways To Increase Your Contact Form Conversions
No matter how many visitors you attract to your website, if your contact forms are poorly designed, you won't be getting any leads...
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By: Ivan Rodriguez Duch
Don't Lose Money To A Slow Website
You might not only be affecting your visitors when your page is slower than a turtle, you're also affecting your SEO. Are you sure you're not losing money because of a slow website? Let's find out...
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By: Ivan Rodriguez Duch
Why You Should Create Your Web Specs Before Hiring a Web Designer
Before you even think of hiring 2nomads, it's a great idea to start by defining why you should own a website and to what purpose. Here are some guidelines to create your web design specification template.
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By: Andrea GuglielmiSafe Landing - 10 Tips For Your Landing Page
Simply put, a landing page, is a specific page created for a specific marketing campaign, to which the public is referred to achieve a specific goal...
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By: Ivan Rodriguez Duch
Why Your Business Needs a Blog in Today's Market
Blogs sell. Creating content sells. The reason is simple and very organic. Blogs offer you the possibility to help your customers before ever asking for their money...
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By: Ivan Rodriguez Duch
How to Build Your Online Presence
Businesses need to rethink the way they think about marketing and sales if they want to survive in the online world...
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By: Ivan Rodriguez Duch
Great Tools for Managing Remote Teams
Even though 2nomads is based in Buenos Aires, many of our team members are spread around the world and it's definitely a great way to work...
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By: Santiago LinietskyPros and Cons of a Home Studio
For those who don't know, a home studio is a home based recording studio. Usually way cheaper than professional studios and quite easy to build for anyone with music production knowledge...
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By: Ivan Rodriguez Duch
Similarities Between Musicians and Developers
As you might have noticed by now, there's a fair amount of musicians in our team. Paradoxically enough many of them work as developers as well, including me...
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By: Ivan Rodriguez Duch
Pros and Cons of Wordpress for Small Businesses
Wordpress is undoubtedly one of the most recommended CMS (Control Management System) and it's no surprise considering 17% of all of internet websites are running because of it...
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